Creator commerce for live events and ticketing.
Events are time-bound and location-bound. cyrqle clusters creators by audience-attendance probability, runs ticket-window campaigns with promo codes and QR check-in tracking, and reconciles attribution against ticket scans, not impressions.
What this vertical is fighting.
A festival announce-to-on-sale window is days, not months. cyrqle compresses brief-to-live to under a week with templated campaign types.
Promo codes attribute purchases; QR check-ins attribute attendance. Both roll up per creator and per cluster.
First-party tag + promo code reduces marketplace leakage by routing demand to primary.
Six moves, tuned for events.
- 01cluster.
Creators grouped by audience-attendance probability for venue, genre, region.
- 02match.
Tour and festival briefs match clusters with high attendance probability in the right metros.
- 03apply.
Creators apply or auto-invite from the regional cluster.
- 04run.
Templated event briefs: announce, on-sale, last-call windows.
- 05track.
Promo codes for purchase; QR for check-in attribution.
- 06pay.
Fixed + per-ticket rev share; payout on event-clear.
Clusters you'd actually run for events.
Audience signal: audience attends >2 shows/year in Madrid metro
Audience signal: audience attends summer festivals, multi-region EU
Audience signal: live football + boxing audiences, Mexico + Spain
Vertical-specific questions.
Can we attribute to scanned tickets?
Yes. Promo codes attribute purchase; QR check-in attributes attendance. Both surfaces roll up to the creator and cluster.
How does cyrqle handle on-sale rushes?
Brief flow supports staged windows (announce / on-sale / last-call) with separate creative and promo allocations per window.