Creator commerce for D2C brands.
D2C brands need creator spend to defend itself with attributable revenue. cyrqle replaces roster CRMs with audience-signal clusters, runs Shopify-native attribution down to per-creator order, and supports rev share natively — not as a CSV reconciliation job.
What this vertical is fighting.
Creator spend lands in a paid-acquisition spreadsheet without per-creator attribution. cyrqle attributes per creator and per cluster, joinable to your CAC model.
Rev share usually means a quarterly CSV reconciliation. cyrqle settles rev share on order, with Stripe Connect handling the payout.
Creators don't just drive orders; they drive cohorts. Attribution exposes 30/60/90-day repeat behavior per cluster.
Six moves, tuned for d2c.
- 01cluster.
Creators grouped by audience-purchase behavior and category affinity.
- 02match.
Briefs match clusters whose audience overlaps your existing buyer profile.
- 03apply.
Creators apply or are auto-invited from cluster.
- 04run.
Shopify-aware brief flow with per-creator promo and tag.
- 05track.
Per-creator orders attributed by tag, QR, and promo; cohort exposure included.
- 06pay.
Fixed + rev share + seeding + hybrid; Stripe Connect pays out on order.
Clusters you'd actually run for d2c.
Audience signal: audience repeats skincare purchases 4+ times/year
Audience signal: audience converts on athleisure under €100
Audience signal: audience opens DTC subscription boxes monthly
Vertical-specific questions.
How does this work with Shopify?
Native Shopify integration: per-creator promo codes, on-page tag for tag attribution, and rev-share settlement reconciled against order data.
Can we measure cohort repeat behavior?
Yes. Attribution exposes 30/60/90-day repeat behavior per cluster, joinable to your CAC and LTV model.