Creator commerce for CPG.
CPG sells through many channels at low margin and high volume. cyrqle clusters creators by audience-purchase behavior, runs codes and tagged campaigns across retail and DTC, and ties conversions to creators despite the retail-data gap.
Find the creators who move cpg
Cyrqle clusters cpg creators by audience signal — not follower count — so you brief the segment that actually buys. Search by meaning, vet on real engagement, and build a cluster for your campaign.
See how discovery works →
What this vertical is fighting.
CPG sells via retail, marketplaces and DTC at once. Per-creator codes and tags work across channels so attribution isn't lost between them.
Low margin demands efficient spend. Cluster-level CAC reporting shows which audiences acquire customers cheaply enough to be profitable.
Retail conversions are hard to see. Promo codes and QR bridge the gap from creator content to retail purchase.
Six moves, tuned for cpg.
- 01cluster.
Creators grouped by audience purchase behavior and category affinity.
- 02match.
Briefs rank against clusters whose audiences buy the category.
- 03apply.
Creators apply or are auto-invited from the matched cluster.
- 04run.
Tagged campaigns and codes run across retail and DTC; disclosures enforced.
- 05track.
Per-creator codes + QR bridge retail and DTC conversions back to creators.
- 06pay.
Fixed, rev share (DTC), seeding at scale or hybrid via Stripe Connect.
Clusters you'd actually run for cpg.
Audience signal: audience converts on everyday household SKUs
Audience signal: high engagement on FMCG, Spanish primary
Audience signal: audience follows health-forward grocery
Vertical-specific questions.
Can you attribute retail (not just DTC) sales?
Promo codes and QR bridge creator content to retail purchase; DTC adds tag-based attribution. Coverage depends on the retail program.
Does seeding scale for CPG?
Yes. Low-cost seeding scales discovery well for high-volume CPG; tracked units roll up into attributed activity.