Glossary
Cart Abandonment
When a shopper adds items to their cart but leaves without buying — a major leak in the conversion funnel.
Also known as: Cart abandonment · Abandoned cart
Cart abandonment is when a shopper adds products to their cart but leaves before completing the purchase — one of the biggest leaks in ecommerce.
Per-creator promo codes and retargeting can recover some of it. In creator commerce, abandonment shows up as the gap between clicks and orders that conversion rate measures.