turn creator content into a shoppable channel.
Embeddable. Shoppable. Rights-cleared. Put your best creator content to work on your own storefront.
From approved post to owned channel
A content wall is an embeddable gallery of approved creator content you drop onto your site. Tag products onto posts to make it shoppable, and show only content you have cleared the rights to use.
Build a wall in a few steps — pick the source, curate the posts, tag products, install — and it renders on your storefront with a public, geo-aware feed behind it.
From surfaced post to shoppable wall, in four steps.
- 01Source
Pull approved content from campaigns and collectors into the wall.
- 02Curate
Pick the posts that fit — only content you have cleared the rights to use.
- 03Tag
Tag products from your catalog so the wall is shoppable.
- 04Install
Drop a small embed on your storefront; the public, geo-aware feed renders behind it.
Tag the products inside the content
Connect a post to the products it features with shoppable hotspots — a shopper taps a dot on the image and gets the product, the price and an add-to-cart, without leaving the content.
It turns a beautiful creator photo into a storefront: the moment of inspiration and the moment of purchase become the same tap.
Embed it on your storefront — to sell, not just to show
A content wall isn’t a vanity gallery. Embed it on your own site with a small script, and it becomes a commerce surface — wall views to product clicks to checkout, all measured.
And the loop closes: every sale the wall drives is attributed back to the creator whose content earned it, feeding the next campaign.
Clear usage rights in one pipeline
Content surfaced from collectors or campaigns runs through a rights pipeline — approve, deny or negotiate usage — and approved items land in a cleared rights pool with their scope and expiry on record.
So everything on the wall is content you’re actually allowed to use, with the paperwork to prove it.
An owned channel, not a widget.
Shoppable
Tag products from your catalog onto posts so the wall links straight through to buy.
Rights-cleared
Every post on the wall is content you've cleared usage rights for, with scope and expiry on record.
Geo-aware
A public feed varies content by market, so the right wall shows in the right region.
Everything in content walls.
- Embeddable shoppable walls
A small embed renders a curated, product-tagged gallery of creator content on your storefront.
- Rights-clearing pipeline
Approve, deny or negotiate usage on surfaced content before it goes live.
- Cleared rights pool
Approved content with usage scope and expiry recorded in one place.
- Product catalog & tagging
Manage products and tag them onto posts to make the wall shoppable.
- Geo-aware feed
Vary the content shown by market with a public, geo-detecting feed.
- Engagement analytics
Track impressions, clicks and product taps on the wall itself.
Frequently asked questions
- What is a content wall?
- An embeddable gallery of approved creator content you can drop onto your storefront. Posts can be product-tagged so they're shoppable, and the wall only shows content you have cleared the rights to use.
- How are usage rights handled?
- Content surfaced from collectors or campaigns runs through a rights pipeline: approve, deny or negotiate usage, and approved items land in a cleared rights pool with their scope and expiry recorded.
- Is the wall shoppable?
- Yes. Tag products from your catalog onto posts, and the wall links viewers through to buy. Wall engagement is tracked separately from sale attribution.
- How do I install it?
- A small embed script renders the wall on your site, with a public content feed behind it and style controls — geo-aware so you can vary content by market.
Explore the rest of the loop.
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Assemble creator clusters, forecast reach and cost before you spend, compare options, and push straight into a campaign.
ExploreOrchestrateCampaign orchestration
Run the whole campaign in one workspace: AI brief, roster and negotiation, outreach CRM, draft approval, live-post tracking and fan activations.
Exploreput your creator content to work.
See how approved, rights-cleared creator content becomes a shoppable channel on your own storefront.