https://cyrqle.app/glossary The vocabulary of creator commerce. en-gb Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/application-loop https://cyrqle.app/glossary/application-loop The apply-to-brief sourcing mode — creators raise their hand on a published brief and the brand reviews applicants. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/attribution https://cyrqle.app/glossary/attribution The process of assigning revenue to the creator, cluster, and campaign that drove it. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/audience-signal https://cyrqle.app/glossary/audience-signal Behavioral and demographic data computed from a creator's audience — the input that produces clusters. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/brand-safety-review https://cyrqle.app/glossary/brand-safety-review The step where a creator and their cluster are screened against brand-safety policy before a brief is activated against them. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/brief https://cyrqle.app/glossary/brief The structured document that activates a creator: goals, constraints, deliverables, compensation, disclosure. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/cluster https://cyrqle.app/glossary/cluster A grouping of creators built from audience signal — never keyword tags or category labels. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/cluster-auto-invite https://cyrqle.app/glossary/cluster-auto-invite A sourcing mode where the platform invites the highest-fit creators in a cluster onto a brief automatically, without manual handle-by-handle outreach. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/cohort-forward-join https://cyrqle.app/glossary/cohort-forward-join The reporting operation that takes a creator-attributed acquisition cohort and joins their order behavior forward at 30, 60, and 90 days. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/compensation-model https://cyrqle.app/glossary/compensation-model How a creator gets paid for a campaign — fixed, rev share, seeding, or hybrid. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/cpa https://cyrqle.app/glossary/cpa Cost Per Acquisition — total spend divided by attributed conversions. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/creator-commerce-os https://cyrqle.app/glossary/creator-commerce-os An operating layer that turns creators into attributable sales channels. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/creator-tier https://cyrqle.app/glossary/creator-tier A status level (Bronze → Diamond) that gates which campaigns a creator sees and what compensation models they qualify for. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/disclosure https://cyrqle.app/glossary/disclosure Regulator-mandated language that flags a post as paid or sponsored — enforced per region at brief approval. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/draft-approval https://cyrqle.app/glossary/draft-approval The step in the brief lifecycle where the brand reviews a creator's draft post and signs off — with disclosure language enforcement built in. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/emv https://cyrqle.app/glossary/emv Earned Media Value — a modeled estimate of the equivalent paid-media spend a piece of organic creator content represents. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/first-party-attribution https://cyrqle.app/glossary/first-party-attribution Attribution captured by signals the brand owns: on-page tag, QR, and promo — not third-party cookies. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/gmv https://cyrqle.app/glossary/gmv Gross Merchandise Value — total transaction value flowing through a platform before fees and costs. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/lto https://cyrqle.app/glossary/lto Limited-Time Offer — a campaign whose value depends on a tight on-sale window. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/ltv-cohort https://cyrqle.app/glossary/ltv-cohort A group of customers acquired together — usually via the same creator or cluster — tracked for repeat behavior over 30/60/90+ days. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/multi-currency https://cyrqle.app/glossary/multi-currency Paying creators in their own currency — without forcing the brand to operate that currency. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/seeding https://cyrqle.app/glossary/seeding A compensation model where creators receive free product instead of (or in addition to) cash. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/promo-attribution https://cyrqle.app/glossary/promo-attribution Attributing conversions via per-creator discount codes applied at checkout. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/qr-attribution https://cyrqle.app/glossary/qr-attribution Attributing conversions via per-creator QR codes that route to a tracked landing page. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/retail-media https://cyrqle.app/glossary/retail-media Advertising inventory operated by retailers using their first-party shopper data. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/revenue-share https://cyrqle.app/glossary/revenue-share A compensation model where the creator earns a percentage of attributed revenue. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/social-commerce https://cyrqle.app/glossary/social-commerce Commerce conducted within or initiated by social platforms — TikTok Shop, Instagram Shopping, live shopping, creator storefronts. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/social-graph https://cyrqle.app/glossary/social-graph The network of relationships between creators, audiences, and commerce signals — the substrate clusters are computed from. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/stripe-connect https://cyrqle.app/glossary/stripe-connect The Stripe product that powers marketplace-style payouts to third parties — used by cyrqle to pay creators across all four compensation models. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/tentpole-window https://cyrqle.app/glossary/tentpole-window A defined time window around a high-attention event during which creator activity is scheduled to peak. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/ugc https://cyrqle.app/glossary/ugc User-generated content — creator-produced media licensed for use by the brand. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/whitelabel https://cyrqle.app/glossary/whitelabel Running cyrqle's platform under an agency's or retailer's brand identity for downstream clients. Tue, 02 Jun 2026 17:26:10 GMT https://cyrqle.app/glossary/workspace https://cyrqle.app/glossary/workspace The top-level tenancy boundary in a Creator Commerce OS — one per brand, agency, or creator organization. Tue, 02 Jun 2026 17:26:10 GMT